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Top Ten Reasons Your Utility Should Have a Functional Website
 
  1. Your customers demand it! They expect to be able to do business with you online, and a good online presence also creates goodwill with the customers and invokes the feeling that their utility company is current with trends in technology.
  2. It allows customers to maintain their own account and services. Through online forms and communication with your internal billing applications, your customers can change account information, request service connection or disconnection, request support or a technician visit, and more, just by logging onto your web site.
  3. Electronic Bill Payment via your web site (with credit cards, debit cards, or electronic checks) is a major convenience and time-saver for both you and your customers.
  4. The ability to set up recurring payments (with credit cards, debit cards, or ACH transactions) saves your customers even more time.
  5. It can provide consistent, timely information about your utility’s business practices and policies that can be viewed 24/7.
  6. You can use it to manage mailing lists and newsletter subscribers, and to send billing notifications, cut-off notices, electronic newsletters, and more to all the right people with the click of a button.
  7. It can act as your internal site ("Intranet") as well. Schedule staff hours and vacations, schedule maintenance and service calls, provide employee policies, provide Board Member-only areas, and more.
  8. You can use it to publish a Calendar of events showing critical dates and community information.
  9. You can link to other resources to provide customers additional information and reinforce your community.
  10. You can have banner ad campaigns to highlight services and events.